The Fast-Foodification of Everything

as every brand floods the zone w/ personalized and ever-optimized content, where will our preferences shift? when anything becomes commoditized and ubiquitous, humans tend to crave the opposite. perhaps "the creator economy" will shift to a "meaning economy?" https://t.co/2Fdsx1oyZa

Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.

Cheeky Pint’s Irish pub backdrop is entirely different from Robinhood’s polished French Riviera setting, but they’re both examples of the same thing: companies with the resources to differentiate differentiating.

I was so happy when I saw the Cheeky Pint trailer and even happier when I realized that it’s part of a pattern. I don’t want the world to ... See more