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fastcompany.com
[1] New Normal: how can we celebrate and cater to non-traditional lifestyles and identities? [2] Heritage Heresy: what should our brand never do? What would it look like if we did just that? [3] Cross-Demographic Fertilization: what entirely new demographic groups can we take inspiration from and cater to? [4] Hyper-Demographic Targeting: what new
... See moreDavid Mattin • Trend-Driven Innovation
Wearing Resistance: Fashion, Feminism, and Cultural Identity
in Britain
Fashion has long been a powerful tool for self-expression, identity, and cultural
communication, especially for women. Women's fashion choices in the UK reflect
broader social, political, and economic ideals. This paper investigates how women's
rights and feminism have influenced fa
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In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.
good on you • Degrowth: The Future Fashion Could Choose
Independent brands — even those with significant backing — were boxed out by luxury’s biggest players, whose heft gave them a major edge in distribution and marketing, where they enjoy greater leverage with multi-brand retailers, mall owners, real estate developers, magazines, influencers and other key players in the fashion ecosystem. In 2019, LVM... See more
The Nine Lives of Proenza Schouler
