The Farmer's Dog: A Consumer Subscription Case Study

The Subscription Value Loop: A framework for growing consumer subscription businesses

Phil Carterlennysnewsletter.com
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Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
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The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

amazon.com
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