When you gather with other people who share similar professional ambitions, the collective taste of the group can be superior to that of any individual. This follows, in part, from the diversity of approaches that people take toward creation in a given field. When you combine the opinions of multiple practitioners of your craft, more possibilities

When you experience social flow, the energy of the group invigorates your own thinking and the shared focus sharpens your concentration. The group’s flow pulls you deeper into your process. Beyond the increased focus, gatherings produce a profound sense of fulfillment. Social flow enhances not only the end result but the experience of getting there

These creations came about thanks to what Michael Farrell calls “collaborative circles.”