The Experimentation Layer
“We’ve made mistakes, doozies like the Fire Phone and many other things that just didn’t work out. I won’t list all of our failed experiments, but the big winners pay for thousands of failed experiments.”
Jeff Bezos • Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
the laboratory already intuit that most ideas don’t pan out, and those that do sometimes result from chance or charitable interpretations. Conversely, they also recognize that replicability means they’re really onto something.
David Brooks • This Will Make You Smarter
The notion of giving bonuses for failing might strike you as odd. It’s one thing to tolerate failure, but something else to reward it. But there’s genius in this incentive scheme. It’s more expensive for nonviable projects to continue; they waste money and resources.67 If a project has no future, shutting it down frees up precious resources for oth
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