The Experimentation Layer

By definition, you will likely succeed a vanishingly-small percentage of the time, but—as the saying goes—that’s a feature, not a bug. The point is to venture—fistfuls of money in hand—at the furthest extremes of capitalism, hoping to stumble upon that rare, proper intersection of technology and commerciality.By design, most investments will miss t... See more

Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor for theorycels like me. Building product forces a different ... See more

I’m thinking about how many people were one or two iterations away from the right formula, but lacked the conviction to stay the course, the understanding that minor, subtle, successive changes can drastically influence outcome. I’m thinking about how self-doubt makes more people abandon a vision than competition or lack of funding ever will.

A yearning for innovation requires real exploration. It requires a persistent search to try (and fail) to move your understanding forward with a new tool, a new technique, a new insight. Sadly, the first innovation often isn’t even all that helpful, but may well provide a path to ones that are. This is an idea that Steven Johnson of Where Good Idea... See more