
The Everything Store: Jeff Bezos and the Age of Amazon

The Innovator’s Dilemma, by Harvard professor Clayton Christensen. Christensen wrote that great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses and that do not appear to satisfy their short-term growth requirements.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
“It is far better to cannibalize yourself than have someone else do it,” said Diego Piacentini in a speech at Stanford’s Graduate School of Business a few years later.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
consternation
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
Bezos believed that high margins justified rivals’ investments in research and development and attracted more competition, while low margins attracted customers and were more defensible.