The Essential Guide to the Wholesale Voice Carrier Business
BillShrink, Satyavolu told me, had two problems. First, it was too expensive for the company to reach consumers when they were at the point of making a buying decision. And second, only 10 percent of the people who used billShrink actually went ahead and made a purchase while they were on the site, which was the way that the company earned revenue.
Joel Gurin • Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)
Mobile networks are multisided platforms. They link people who make calls and people who receive calls (we discuss more sides below). The subscribers to a mobile telephone network make calls to, and receive calls from, other subscribers on the same mobile network, subscribers of other mobile networks, and individuals with traditional fixed-line tel
... See moreDavid S. Evans • Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
However, if your company’s bureaucracy stands in the way, several web-based options, such as TeleCapture, can give you a unique phone number, program it to ring to your company’s existing number, and provide rich reporting on the number of calls, unique callers,
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
central, corporate-controlled clearinghouses of news, messages, and other content.
Nicholas Carr • Superbloom: How Technologies of Connection Tear Us Apart
Traditional broadcast media offered corporations a high degree of control over audience exposure. Customers received consistent messaging about brands directly through advertisements in print, radio, and television media. However, the person-to-person transmission of this information **was limited by the communications infrastructure available to c... See more
otherinter.net • Headless Brands
“the semantic aspects of communication are irrelevant to the engineering aspects.”