The Era of Paying for Content

Earning is way more powerful than getting likes. If those two elements can be interwoven into the fabric of a network, it will mean people can make money from their time in new ways. Today, the bluntest tool in social is where you build an audience and then try to sell to it. We are going to see so many new experiments around paying people for cont... See more

As we’ve pushed past the dawn of this so-called creator renaissance, however, and the sun starts to loom high in the sky, I’ve found myself wondering where it all goes. 
I still think that the new models that have been, and continue to be, developed today can offer creators stability and financial freedom in a way that the gig life does not. Bu... See more

After a decade of inaction, web2 platforms have finally woken up to the need to help their creators make money. This was instigated by TikTok’s $2B Creator Fund, but has resulted in dozens of similar funds and new features across Snap, Instagram, YouTube, Pinterest, and even LinkedIn.
Meanwhile, web3 platforms are pioneering a new form of monetizat... See more