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The Era of Participatory Social
Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more
Kiana Fathi • #socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
The potential to build community-curated knowledge networks remains largely untapped. There are reasons to be optimistic; the economic feasibility of paid communities, a renewed interest in curation, a slow move away from big social, and an improved understanding of platform incentives. All combined, this will lead to communities that are more... See more
Adam Grant • Check Your Pulse #55
Sarah Tavel says she’s looking particularly closely at what she calls "Participatory Social" (e.g. Robolox, Fortnight, Discord) — platforms where communities and their members actually interact with one another, as opposed to Facebook where the model is based on content consumption.
Erik Torenberg • Opportunities in Consumer Social
On social media, passive audiences of the literacy era reversed into participants expressing thoughts and emotions as in oral communication. Algorithms track their preferences through countless identity markers. The entire design is built to reward identity signaling.
Andrey Mir • The Digital Reversal. Thread-saga of Media Evolution
Substack is full of personal brands announcing their journeys, Discord servers host influencers disguised as community leaders and Patreon bios promise exclusive access that is often just recycled content. Still, something has shifted. These are not mass arenas; they are clubs — opt-in spaces with boundaries, where people remember who you are. And... See more