Saved by sari
The Era of Participatory Social
Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more
Kiana Fathi • #socialstrategy #culture #stateofsocial | Kiana Fathi | 48 comments
Sarah Tavel says she’s looking particularly closely at what she calls "Participatory Social" (e.g. Robolox, Fortnight, Discord) — platforms where communities and their members actually interact with one another, as opposed to Facebook where the model is based on content consumption.
Erik Torenberg • Opportunities in Consumer Social
On social media, passive audiences of the literacy era reversed into participants expressing thoughts and emotions as in oral communication. Algorithms track their preferences through countless identity markers. The entire design is built to reward identity signaling.