The Era of Opinionated Productivity Software: Superhuman, Roam, What’s Next? | HackerNoon

Where will we see luxury software transform markets? Already, in the consumer productivity space, we’re starting to see “luxury” email clients, calendars, browsers, and search engines emerge. While all of these capabilities are freely accessible to consumers and rather commoditized, companies like Superhuman for email, Cron (now Notion) for calenda... See more

Consider the cascade of specialized productivity apps (not suites) over the years, like Evernote, Wunderlist, Any.do, Todoist, Trello, Clubhouse, Basecamp, and the list goes on. Many of these are stable businesses, but they all claim a small piece of a large pie (and one could argue, were not great VC investments from a multiples perspective). The ... See more

Productivity software is a gigantic industry (lots to unpack there). And within the category, there seem to be two schools of thought: breadth of function of range of integration. i.e. "software that can do everything you need” or “software that can connect to all your other software” —— These two approaches are fueled by the same thing: “how can w... See more

The idea is to start with these underserved segments—whose users may not be very attractive customers on their own—and to apply Clayton Christensen’s disruption theory. New products often disrupt markets by starting on the low end, providing “good enough” functionality, and growing from there into the medium, and eventually into the core market of

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