Saved by sari and
The End of the MrBeast Era
If the goal of streamers once seemed to be prioritizing and supporting great series from a diverse group of interesting creators, that goal seems to have shifted from making better shows to just ... making more of them. As viewers, we’re being flattened by a fire hose of programming — and the experience of watching TV feels like a ritual of... See more
archive.ph
Was talking to a friend about the Internet, and something he said struck me: One defining YouTube personality of the 2010s was Casey Neistat, and the defining personality of the 2020s has been Mr. Beast.
Casey has a background in filmmaking and is a craftsman at-heart. Mr. Beast is different. He’s a data-driven creator... See more
David Perellx.comFor many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?
Troy Young • Web3 and Media
I think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step... See more