The End of Social Media and the Rise of Recommendation Media

Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest compe... See more

Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

Professional media will turn to recommendation media

The cost of social media Built-in distribution for content to social networks has meant that people can share and spread problematic content just as easily as they spread good-natured content. If a bad actor wants to share problematic content on social media, the content can spread fast because of the guaranteed distribution to the person’s network... See more

Since there’s no guaranteed distribution for content through friend graphs in recommendation media, creators are incentivized to seek engagement elsewhere when they’re not getting it from the platform where they created content.

Less trust and safety risk

Massive growth potential for platforms

Enter recommendation media

Whereas in social media, people see content from their friends regardless of the quality of the content, in recommendation media, content distribution is optimized for engagement. This results in very little waste in a feed, and consumption patterns are highly efficient.

In recommendation media, the best content for each consumer wins. This means that consumers are always being recommended and actively served content best suited for them, creating a superior consumption experience at all times.