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The End of Social Media
There’s another group of platforms out there that don’t just disperse retail, but disperse creativity. Etsy — a pandemic winner whose prosperity is nothing short of inspiring — enables artisans to reach a global audience. YouTube made video stars out of millions, and now TikTok is leapfrogging YouTube in the mobile space. Substack, Patreon, and Onl... See more
Scott Galloway • Roblox and the Dispersal of Creativity | No Mercy / No Malice
The above problems with social media in turn generate massive costs for platforms, in the form of gigantic moderation teams made of tens of thousands of people, severe damage to platforms’ brands, and openings for competition to find more efficient means for distributing content. And no platform has been better at exploiting the weaknesses of socia... See more
Michael Mignano • The End of Social Media and the Rise of Recommendation Media
Consider what he is saying. Not only will Meta’s curation on feeds like Instagram and Facebook be entirely algorithmic, but the content will largely be produced by algorithms, too. No longer will there be middlemen—your aunt, a friend from high school, or a Taylor Swift fan account—that you are responding to. Instead, you’ll be interacting directly... See more
Evan Armstrong • Feasting at the Trough of AI Slop
But what was good for average users was not necessarily good for creators. As social apps shifted to algorithmic feeds, that platforms gained even more control over the relationship between the creator and their audience. Creators responded to this shift by attempting to push their audiences to platforms that allowed for unfiltered connection with ... See more
How Substack's follow feature betrays its original mission
Social as a model works when people have about as much to offer as they want to receive along a given axis. But no trait is distributed uniformly; there are are outliers in the nice-to-look-at, nice-to-listen-to, nice-to-read, nice-to-get-stock-tips from axes, there's a population that can offer a respectable performance with these traits, and ther... See more
Is "Social" an Enduring Category or Just a Phase?
Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest compe... See more