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The end of Brandless
But like me and my Amazon coat, it may be harder than ever to form a lasting relationship. Maybe you bought the vacuum cleaner that you saw everywhere on TikTok, but will you ever buy from that company again? These young companies, as Lowitz described, “succeed in making sales but not customers.”
Shira Ovide • The Internet Broke Brand Loyalty (Published 2021)
The service was expensive to run, and there was no clear way to break even. “We made this decision even though every single financial analysis said we were completely crazy to give two-day shipping for free,”
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
Warby Parker might have started the DTC trend, but the true awakening came with Dollar Shave Club and Harry’s interrupting the somewhat ridiculous Gillette domination of razor blades at mass/retail. Would-be entrepreneurs and VC investors mistook this unique category situation (single dominant incumbent player, ridiculously high margins, small/ligh... See more
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
'Allbirds is an outlier': Why VC-backed direct-to-consumer brands are hitting a wall
Danny Parisiglossy.co