Saved by sari
The end of Brandless
Over the last 10 years, there was a sense that DTC was the future of commerce.
Many of the DTC darlings have gone public, and it is not going well for most of them. Many of the most "successful" DTC brands cannot turn a profit.
https://t.co/DAxKUic5Lb
Mike Beckhamx.comHighly venture-backed DTCs largely have two pathways to longevity and success. They can sell to an incumbent, much in the same way that Bonobos and Jet.com have sold to Walmart, or they can try their luck and go public. The incumbents are willing to overlook the less than ideal DTC economics because what they’re buying isn’t a business model, it’s... See more