After some reflection, try to figure out what kinds of groups people in these tribes have in common.

During

Do you believe that the members of this audience deserve to succeed much more than they currently do? Do you imagine conversations with these people to be

No business was ever successfully built by a founder who didn't care about the people they were selling their product to. You need to feel the desire to help your customers genuinely, or you will lose interest in providing value to them at some point.

An audience is not the same as a community, but they are related. Communities are focal points of audiences and a big part of the day-to-day work of the Embedded Entrepreneur. However, audiences extend way beyond individual communities. They span a multitude of communities, from virtual places to the real world. Communities are great resources and

You will be done with this step when you have a few dozen audiences, though it is best to aim to identify a hundred or more audiences. You’re trying to find so many to open up your mind about what different things people do and congregate around.

Add a new column to your spreadsheet, called "Affinity." For every row in your spreadsheet, you will need to produce a rating between 0 and 5. Zero means that you don't care about serving this audience at all, and 5 means that you want to devote your life to serving the people in that niche.

The goal of this step is to find a group of people you want to help. It should be a well-defined group, best centered around a common interest or activity. If you can’t easily find communities for this group, don’t worry. The important thing at this stage is that you are aware of who they are and what they are about.

Audience Discovery: Find your audience. The most important choice is who you want to serve. Deliberately selecting an audience is the foundation of a successful business. I will show you a tested and actionable five-step process to find the audience you want to empower.