The Embedded Entrepreneur: How to Build an Audience-Driven Business

What are the social circles you frequent? What kinds of people do you interact with?

What hobbies do you have? What do you enjoy enough to spend money on, even though it’s not essential?

your search for potential audiences, reflect on the issues you feel strongly about, and consider who else might be interested in that.

After some reflection, try to figure out what kinds of groups people in these tribes have in common.

The goal of this step is to find a group of people you want to help. It should be a well-defined group, best centered around a common interest or activity.

To find out how much affinity you have for an audience, ask yourself these questions, and quickly note down a 0–5 rating for each.

During

This is best done by asking yourself a few questions listed below for each audience and giving every audience a score.

First, explore which audiences you want to help. Select the audience you think is most likely to support your business endeavors. Validate: Make sure the audience is interesting for you, is the right size, has exciting problems, and is willing to pay for a solution. Then, observe that audience and detect their most critical problems. Select the mos