The Embedded Entrepreneur: How to Build an Audience-Driven Business

Do you believe that the members of this audience deserve to succeed much more than they currently do? Do you imagine conversations with these people to be

A common thread between these founders is their dedication to their audience. They put their audiences first: they listened to the people in communities they were members of, found problems they were excited to solve, and built a following while creating successful services and products.

Niches vs. Worldviews

What hobbies do you have? What do you enjoy enough to spend money on, even though it’s not essential? Examples here are things like craft beer or fixing old cars. Find activities you have a budget for.

Think of a party, meetup, or gathering you’ve been to recently. Who are the types of people you click with most, and what do they do?

The real impact of transferable skills lies where they have not yet been transferred to. You are trying to find those places here.

At first, communities are hunting grounds for great opportunities, then they turn into places to build meaningful relationships, and later they'll be the fertile soil in which you will grow your business.

Step 2: Affinity — Find Out How Much You Care About Them

An audience is not the same as a community, but they are related. Communities are focal points of audiences and a big part of the day-to-day work of the Embedded Entrepreneur. However, audiences extend way beyond individual communities. They span a multitude of communities, from virtual places to the real world. Communities are great resources and