The Embedded Entrepreneur: How to Build an Audience-Driven Business

You need to feel the desire to help your customers genuinely, or you will lose interest in providing value to them at some point.

the whole point of this exercise is to come up with as many audience candidates as possible and then filter them down in

(because you participate, like being a chess club member) and unconsciously (by affiliation, like being a sports fan)?

Step 1: Awareness — Think of Possible Audiences

Start with yourself, then expand from your inner circle towards the outer boundaries of the people you know. Ask yourself: What tribes do you belong to? What communities are you part of, consciously

After some reflection, try to figure out what kinds of groups people in these tribes have in common.

At first, communities are hunting grounds for great opportunities, then they turn into places to build meaningful relationships, and later they'll be the fertile soil in which you will grow your business.

Everything we touch and use to go through our lives is a solution to some problem. We're focused on seeing solutions and often neglect to visualize the underlying problems. So when we have a business idea, the solutions we envision are usually much clearer to us than the problems they are supposed to solve — or if there are enough people who feel t

The real impact of transferable skills lies where they have not yet been transferred to. You are trying to find those places here.