The Elegance of Nothing
seths.blog
Saved by Charlie Gedeon
The Elegance of Nothing
Why does a $300M+ company need branding?
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the orga... See more
Just because a business is big doesn’t mean it’s moving in the right direction.
In fact, growth has a way of amplifying the gaps...
.. Revealing the space between what you are and what you’re becoming.
When a company shifts its strategy in a major way...
The brand often lags behind.
It no longer reflects the orga... See more
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So in many ways, what you’re doing in this work is taking away decades-old layers of marketing and revealing the true purpose of a product. Yes. I’m interested in peeling all those layers back and looking at a brand as it truly is.
Debbie Millman • Brand Thinking and Other Noble Pursuits
To use a phrase popularised in a famous FT article: great brands are often built obliquely. They are generally a by-product of something (ideals, vision, focus) and not a product of anything.
Rory Sutherland • Rory Sutherland
