The Elegance of Nothing
seths.blog
Saved by Charlie Gedeon
The Elegance of Nothing
I love this litmus test for if a company has a strong brand or not.
From Seth Godin: https://t.co/HOEkquIC0V
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it,... See more
David Cramer • What is Brand?
From interpreting a goal celebration as a logotype to acknowledging the significance of brand critique as much as targeting, @paulalopeznuno and @nicolascevallos reflect on how to balance traditional branding strategies with unconventional approaches.
Master Beyond Branding by @folchstudio and @elisava.school is... See more
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