When I think of AI agents, I think of the “egg theory” in consumer psychology.

It would be uncomfortable to remove me entirely from the workflow. I might feel lazy, guilty, even nervous about it. Did the bot book the right flight? Does it know I prefer morning flights, hate red eyes, and am a loyal Delta SkyMiles member? A better path would be the chatbot saying, “Sure Rex, here are three options for you to choose from.” I... See more

Technology is an adjustment; AI will take some getting used to. There’s a reason self-driving cars still have steering wheels: removing the steering wheel would probably make us freak out. Too much change, too fast. The best companies will be savvy in how they embed human decision-making into workflows, rather than removing the need for human input... See more

There’s a difference between an AI agent and an AI copilot . Language matters. The latter implies more of human augmentation, rather than human obfuscation. I imagine copilots and augmentation will be more palatable to people. (This will be especially true as we adjust to the reality of software doing work for us .)