The Effortless Experience
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level
amazon.com
Chapter 4 Ideas to Run With Reducing customer effort increases customer loyalty. It is difficult to wow customers unless you execute on the basics of service. Service implies that a service provider will make a customer’s life easier. Customer ease does not just happen. It has to be designed into the customer experience. In order to meet the wants,
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