The Effortless Experience
YOU HAVE TO SATISFY MY NEEDS. The middle level of the hierarchy is about how easy it was for the customer to have their needs satisfied. This is all about the effort that they need to expend getting what they want. A great experience in a customer’s eyes is getting what they want with the least possible amount of effort. Minimizing physical movemen
... See moreBernhard Schroeder • Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
