
The Effortless Experience


Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business
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Even at the customer-service end of the operation, it’s not enough simply to supply the service. The service has to be amusing, interesting, compassionate. Companies that create a positive experience are rewarded with loyalty and premium pricing, while companies paying attention only to the bottom line are not.
Gene Stone • Love Is the Killer App: How to Win Business and Influence Friends
The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior
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Ignore Your Customers (and They'll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience
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