Social Tokens: The Economy of You | The Generalist

We may balk at having “personal market caps,” but many of us already do – it is simply denominated in the currency of followers. As social media platforms have increased in importance, the blue-chip entities of this exchange – influencers – have found ways to transmute social capital into financial capital.  

By default, community tokens seem to have a longer life span than creator tokens – even beyond the initial wishes of those that launch them.

Starting a social token can be an excellent way to raise financing. It can also turn followers into investors and align a group around a common cause.