Social Tokens: The Economy of You | The Generalist

Social tokens are tokens issued by individual creators or communities that enable community members to collaborate and share ownership in the value created together. Social tokens can be earned as rewards for contributing to the group and can be used for purposes such as granting access to a chat group or voting on community decisions. “Social toke... See more

As the workforce is increasingly atomized into a freelancer economy of solopreneurs, social tokens seem to offer a way for any individual to become a creator by printing themselves a kind of upfront loan, as discussed above.

But the bigger point is that social tokens turn fleeting fun-and-play communities into long-lasting fun-and-work communities because social tokens turn communities into economies.

Social tokens are starting to gain traction.

-Social incentives - It's more of a social, collectible value that people are proud to own. Social Tokens create status within a community. Think of Airline miles that generate status within a specific sphere (Airline lounge, first to enter the plane, etc..) or special perks in Discord servers

Community tokens > Social tokens. For the past couple years, social tokens were a hot topic when discussing the future of crypto-native consumer apps. The thought went, “wouldn’t it be cool if you could invest in people the same way you can invest in stocks?” Bitclout’s initial traction was a sign that there’s demand for this type of product. But s... See more

Eliot Couvat suggested recently, social tokens enable crowdfunding-as-an-investment

But Ethereum and the web3 movement is changing the game. Social tokens provide a means of not only sharing financial upside with their favorite creative but also enables tiered, tokenized access based on active contributions.