Where CloudKitchens and its peers rely on centralized processing and a flattened, undifferentiated business model, Tock starts from the assumption of distributed processing and a business model that differentiates on its prime costs: labor and ingredients.

Third-party delivery platforms, as they’ve been built, just seem like the wrong model, but instead of testing, failing, and evolving, they’ve been subsidized into market dominance. Maybe the right model is a wholly-owned supply chain like Domino’s. Maybe it’s some ghost kitchen / delivery platform hybrid. Maybe it’s just small networks of restauran... See more