The Dramatic Rise of China’s Mini-Dramas - The Wire China
The latest L.A. boom, known as “Peak TV”—in 2018, nearly five hundred shows, or “scripted originals,” were produced; in 2010 there had been about two hundred—might have increased the number of roles for actors, but that was like building another lane on the freeway; it just filled up with more cars.
Rosecrans Baldwin • Everything Now: Lessons from the City-State of Los Angeles
called douyin in china, the app followed a similar playbook to alibaba - signing hundreds of MCNs, building new tools for brands, launching a wave of campaign partnerships with celebs, artists, comedians, influencers and famous shows.
Rui Ma • The Brazen Strategy Behind China Tech’s Growth
One through-line that cuts through all of the above is business model innovation. U.S. consumer internet has long been reliant on digital advertising. Partly because it matured on mobile—at a time when mobile advertising was less proven and mature—the Chinese consumer internet pioneered more creative and diversified revenue streams. Take Facebook a... See more
Rex Woodbury • 5 Lessons from China's Internet Companies
on the supply side, alibaba realized that talent was in short supply and quickly began working with over 200 multi-channel networks (MCNs) to recruit and train streamers.