The Disney Plus-Hulu merger is way more than a streaming bundle
Over the last twenty years, Netflix has evolved from a DVD e-commerce site to a worldwide Internet TV company. The dance between product, marketing, and consumers continues as teams work to define and deliver both a brand and a product that delight customers in hard-to-copy, margin-enhancing ways. Today, Netflix is a world-class company with a dist... See more
Gibson Biddle • Branding for Builders
Which partly explains why Netflix CEO Reed Hastings has been widely quoted as saying that he’s more concerned with the competitive risk of massively networked, interactive experiences like Epic Games’s Fortnite than Hulu or HBO Max or any other traditional broadcaster.
Scott Broock • Beyond Broadcast and Social Media: Game Engines are the New Reality Engines
Specifically, we believe the Pixar of the next century won’t emerge through traditional film or animation, but rather through interactive video . This new storytelling format will blur the line between video games and television/film – fusing deep storytelling with viewer agency and “play,” opening up a vast new market.
