🟧 The disappearing Insta grid

It isn't just Instagram that’s changed, we have too.

A successful social product has a symbiotic relationship with its user base. It taps into users' latent desires and allows them to better connect with each other. However, how we connect and consume content evolves over time. Mosseri acknowledged these shifts in his video. "I do believe that more... See more

As with other social networks that grow, Instagram broadened its formats early on to head off several format-based asymptotes. Non-square photos and videos with gradually lengthening time limits have broadened the use cases and, more importantly, removed some level of production friction.

The move to copy Snapchat's Stories format was the next giant... See more