Just as the rise of influencers and fall of corporate legitimacy left individuals to become the primary distribution for brands and eventually to form their own (Tyler, Rihanna, even George Clooney), a few individual devs can take the place of entire corporations in building decentralized financial rails.
However we are now seeing the rise of “embedded fintech.” Rather than standalone applications, financial features are being embedded into all of the consumer and business applications that people are using already.
Having tech platforms sponsor UCI programs is not without risk. It moves us from the real-world paradigm in which governments and central banks have absolute power over money, to an online world in which platforms have greater control over the livelihoods of emerging artists.
An exploration of cultural power dynamics, the decline of traditional gatekeepers, and the impact of technology on our interconnected world and individual agency.