The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
That’s why they call those jobs dead-end jobs. There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to g
... See moreSeth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
In fact, the people who are the best in the world specialize at getting really good at the questions they don’t know. The people who skip the hard questions are in the majority, but they are not in demand.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
The brave thing to do is to tough it out and end up on the other side—getting all the benefits that come from scarcity. The mature thing is not even to bother starting to snowboard because you’re probably not going to make it through the Dip. And the stupid thing to do is to start, give it your best shot, waste a lot of time and money, and quit rig
... See moreSeth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Best is subjective. I (the consumer) get to decide, not you. World is selfish. It’s my definition, not yours. It’s the world I define, based on my convenience or my preferences. Be the best in my world and you have me, at a premium, right now.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Because day to day, it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Simple: If you can’t make it through the Dip, don’t start.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Actually, quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
The Dip is the reason you’re here. It’s not enough to survive your way through this Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is.