
The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

so wait until you’re done panicking to decide.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Actually, quitting as a short-term strategy is a bad idea. Quitting for the long term is an excellent idea.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Simple: If you can’t make it through the Dip, don’t start.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
every day you get better at something that isn’t that useful—and you are another day behind others who are learning something more useful.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
In fact, the people who are the best in the world specialize at getting really good at the questions they don’t know. The people who skip the hard questions are in the majority, but they are not in demand.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
the smartest people are realistic about not imagining light when there isn’t any.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Because day to day, it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Quitting is difficult. Quitting requires you to acknowledge that you’re never going to be #1 in the world.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Winners understand that taking that pain now prevents a lot more pain later.