
The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

Influencing one person is like scaling a wall. If you get over the wall the first few tries, you’re in. If you don’t, often you’ll find that the wall gets higher with each attempt. Influencing a market, on the other hand, is more of a hill than a wall. You can make progress, one step at a time, and as you get higher, it actually gets easier. People
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When Jack Welch remade GE, the most fabled decision he made was this: If we can’t be #1 or #2 in an industry, we must get out. Why sell a billion-dollar division that’s making a profit quite happily while ranking #4 in market share? Easy. Because it distracts management attention. It sucks resources and capital and focus and energy. And most of all
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Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
That’s why they call those jobs dead-end jobs. There’s not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. That’s because a dead end is keeping you from doing something else. The opportunity cost of investing your life in something that’s not going to g
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The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Of course, if you look at the résumé of a typical CEO, you’ll see that he endured a twenty-five-year Dip before landing the job. For a quarter of a century, he needed to suck it up, keep his head down, and do what he was told. He needed to hit his numbers, work longer hours than everyone else, and kiss up to his boss of the moment. Day in and day o
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The Dip is the reason you’re here. It’s not enough to survive your way through this Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
Best is subjective. I (the consumer) get to decide, not you. World is selfish. It’s my definition, not yours. It’s the world I define, based on my convenience or my preferences. Be the best in my world and you have me, at a premium, right now.