If you’re trying to succeed in a job or a relationship or at a task, you’re either moving forward, falling behind, or standing still. There are only three choices.

The pain of quitting just gets bigger and bigger over time. I call this curve a Cliff—it’s a situation where you can’t quit until you fall off, and the whole thing falls apart.

The pain of quitting just gets bigger and bigger over time. I call this curve a Cliff—it’s a situation where you can’t quit until you fall off, and the whole thing falls apart.

from? It comes from the hurdles that the markets and our society set up.

QUESTION 3: WHAT SORT OF MEASURABLE PROGRESS AM I MAKING?

Cul-de-Sac (French for “dead end”)

The fact that it’s difficult and unpredictable works to your advantage. Because if it were any other way, there’d be no profit in it.

If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little.

Short-term pain has more impact on most people than long-term benefits do, which is why it’s so important for you to amplify the long-term benefits of not quitting. You need to remind yourself of life at the other end of the Dip because it’s easier to overcome the pain of yet another unsuccessful cold call if the reality of a successful sales caree