Report: The Diminishing Marginal Value of Aesthetics

There’s a danger that, through algorithmic digital platforms, we can stay ensconced in our soothing aesthetic bubbles.

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

algorithms of the online world are pushing creators and creatives towards quantity and formulas and away from quality or creativity.

“the concept of authenticity is increasingly deemed inauthentic.”