Report: The Diminishing Marginal Value of Aesthetics

Media sites like Reddit, Twitter, and HackerNews are entropic, optimized for novelty, and “random”: the user is pulled into several different directions that limit their ability to progress at any one thing

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.