CHARISMATIC BEHAVIOR CAN be broken down into three core elements: presence, power, and warmth.

That sweet spot of being both likable and powerful is the definition of high charisma.”

Energy motivates but charisma inspires. Energy is easy to see, easy to measure and easy to copy. Charisma is hard to define, near impossible to measure and too elusive to copy. All great leaders have charisma because all great leaders have clarity of WHY; an undying belief in a purpose or cause bigger than themselves.