added by Agalia Tan ยท updated 2mo ago
The Dialogic Brand
The key idea behind a dialogue is that 10 or 20 people get together and just begin talking, with the purpose of putting their preconceptions and thoughts outside of themselves to in order to investigate the collective patterns of thought.
from Bohm Dialogue by Charles Broskoski
SpaceXponential added
- The fundamental tension of narrative control in the networked era is that most companies impose a hierarchical brand management model onto what has effectively become a distributed, permissionless process. And when the emergent meme-space of networked media meets censorship-resistant infrastructures, brands take on a life of their own.
from Headless Brands by otherinter.net
Alex Wittenberg added
- The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more
from The hierarchy of differentiation by Brian Morrissey
sari added