The Design Process is a Trap - Adil Majid
adilmajid.com
The Design Process is a Trap - Adil Majid
For too long, product teams have defined their work as shipping the next release. When we engage with stakeholders, we talk about our roadmaps and our backlogs. During our performance reviews, we highlight all the great features we implemented. The vast majority of our conversations take place in the solution space. We assume that success comes fro
... See moremeet countless teams that claim to be following Lean principles; yet, they work for months on what they call an MVP, and they really don't know what they have and whether it will sell until they've spent substantial time and money—hardly in the spirit of Lean. Or they go way overboard and think they have to test and validate everything, so they go
... See moremany companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgetting to assess if you built the right stuff.