The Design Process is a Trap - Adil Majid

Pitfalls in product processes- If the founder becomes the tactical, shipping feature after feature without understanding. empower the engineering. decision making and transparency is needed. Feature factory culture - it does not change customer behaviour.

“Design thinking, double diamond, agile, scrum, lean UX, design sprint. Humans seek formulas. Formulas sell books, classes, and courses, and feed multi-million contracts where consultancies come in to fix teams that are misaligned and can’t get work done. Watch out for Trademarked Processes™ that claim to solve all your company’s problems. Instead,

... See more

Fantastic advice, for software builders:

Headline driven development

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcomi

... See more

People ask me about processes all the time. Planning processes, performance review processes, OKRs, et cetera. I think it’s because I was once a COO and people have this vision of COOs as process fiends. People who make the trains run on time. People with lots of Gantt charts all around them.  I have nothing against process.1 But I think start... See more

I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery. This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgett... See more

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcoming one. Ignore everything else. Don’t work on anything that doesn’t h... See more

That's where the challenge of building quality products starts to creep in. The constant tension of shipping faster versus shipping better. Falling into a cycle of "Ship, then iterate" is a trap. It ends up being more  shiterate . Things happen and that "fast-follow" V1.1 release or V2.0 you had imagined probably won't. There's alwa

... See more