The Design Process is a Trap - Adil Majid

I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery. This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgett... See more

Here is a simple process for shipping software projects that works. First, decompose the project into a stream1 of headlines. Then pick an aggressive date to ship the first headline and work like hell to meet that date. Have everyone work only on one headline at a time– the upcoming one. Ignore everything else. Don’t work on anything that doesn’t h... See more