The design principle paradox

UX paradoxes are a big deal because design principles are so obscure. To simplify the complex, we have to make them understandable, practical, and memorable. Of course, we might have to go beyond just a few design principles. No matter what we're designing for, whether it's inclusion or digital sustainability, we can always dig deeper into the more... See more

As a result, design principles are either misused, misinterpreted, or even abandoned because complex statements are hard to comprehend, apply, and remember. The 'Don't Make Me Think' principle by Steve Krug is straightforward and easy to remember. In order to speed up and simplify their design processes, Salesforce and Airbnb have developed in-hous... See more