Cracking the PM Career: The Skills, Frameworks, and Practices To Become a Great Product Manager (Cracking the Interview & Career)
updated 2d ago
updated 2d ago
Speak with users and potential users
Blas Moros added 9d ago
As you talk to people, focus on the insights—both expected and unexpected—so you can form a mental model of your users. Try to predict what people will say, and keep track of where your intuition is right and wrong.
Blas Moros added 9d ago
To probe deeper, try the following questions: Can you walk me through how you would use the feature you're requesting? What happens before you use it? What happens after? Is that task part of a larger goal? What are some of the challenges you run into with that task? Have you tried anything to help with this problem before? What stopped it from wor
... See moreBlas Moros added 9d ago
This is a process called product discovery—when you figure out what problem you should go after.
Blas Moros added 9d ago
To write a user story or use case in the JTBD framework, you can use this template: When I , I want to , so I can .
Blas Moros added 9d ago
Normalize Metrics: Consider normalizing metrics by dividing by the number of active users to get charts where the lines are horizontal unless there's a real behavior change.
Blas Moros added 9d ago
A product's key success metrics are manifestations of its strategy:
Blas Moros added 9d ago
The design phase is not just about putting your ideas into pictures; it also includes expansive thinking and validating your ideas with real people. This includes both the user experience (e.g., mock-ups and visual prototypes) and the technical solution (design docs and technical prototypes).
Blas Moros added 9d ago
Delivery is where you roll out the solution to users.
Blas Moros added 9d ago