The definitive SaaS homepage framework
home page will usually sit on Steps 2, 3, or both. Its job is to address the needs of people who are either already aware of your services
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
With so little time to impress people, it is imperative that they understand almost immediately how your product can benefit them. This means that the language you use must directly and persuasively connect with a need or desire they have in order to hook them—in eight seconds or less!—into giving you a few more heartbeats to convince them of why t
... See more