Ever since Wired magazine editor Chris Anderson first published his “Long Tail” theory in 2004, the idea has been endlessly reinforced, contradicted, and debated. He argued that the internet’s removal of physical limitations (local audiences, scarce shelf space) would empower niche products and creators to flourish.

“According to its proponents, the Long Tail would revitalize our culture by expanding the scope of the arts and giving a boost to visionaries on the fringes of society.”

the Long Tail concept refers to businesses that focus on products and services with almost no customers. The basic idea is that you can make a lot of money selling to these... See more

Major social platforms today are noisy. People have found refuge in groups (iMessage, Fortnite worlds and group chats). If Facebook is Walmart, tools and communities like Discord (ie:gamers) or Public.com* (ie: casual stock traders) are boutique stores