The Death of the Middle

As anything scales too effectively – from restaurants and ad agencies to social networks and search engines – the market opens for more non-scalable alternatives. Once Starbucks opens on every block, we crave the artisanal coffee shop. There's the identity piece of it, where we want some degree of distinctiveness. But there's a practical side too: ... See more

What’s coming into focus more gradually is how bad things are getting for those of us in the audience, too . Something that’s long bothered me and Erin about the hegemony of streaming is that if you do away altogether with physical media, you put yourself at the mercy of corporate accountants (who might decide there’s insufficient R.O.I. when it co... See more

...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of Medic

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