Saved by sari and
The Death of the Middle
Kelly’s vision depends on an evolution of the Internet in which the vast tangle of possible one-on-one connections partition into countless small cliques—each one a fandom or a mini community revelling in the discovery of others who share their quirks. Instead, the social-media giants effectively rerouted these connections through a small number of... See more
Cal Newport • The Rise of the Internet’s Creative Middle Class
Below, you’ll see a similar graph showing traffic to websites. If you’re at the circle, or worse, to the right of that circle, you can’t compete for impact or ad dollars, because even though Google profits from every website they search, most of the people out on the edges are huffing and puffing. These huge marketplaces (Amazon, Netflix, iTunes, e
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
