The Death of the Big 4: AI-Enabled Services Are Opening a Whole New Market

Workflow+model startups will win by combining a fine-tuned model with deep customer insight to build an AI-native workflow. These startups will be particularly well-positioned to win in one of the following 3 scenarios:

1. Incumbent saas players do not have legacy workflow dominance in that vertical


2. An AI-native workflow solves the most critical creativ

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Here's my read on the situation:

* The TAM is massive, still so many businesses trying to figure out AI

* If you do deployments you’ll need to spend a of time hand holding clients through scoping projects (not unlike other dev works) since the material is so new

* Lot’s of opportunity in education

* The hard part isn’t the expertise, it’s distribution ... See more

1. You Have to Be Faster and Smarter Than the Client.
   
   The only reason to hire an outside partner is because they bring something the inside team doesn’t. If your agency is figuring it out as they go, they’re not an asset—they’re a liability. Clients don’t have time for your learning curve. They want a team that’s already fluent, already moving, alrea

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This shift has profound implications for how organizations should approach AI integration. First, the focus needs to move from task automation to capability augmentation. Instead of asking "what tasks can we automate?" leaders should ask "what new capabilities can we unlock?" And they will need to build the capacity in their own organizations to he... See more