Saved by Packy McCormick and
The Day You Became a Better Writer
➊ Boil down your most important point. Remember to keep your target audience top of mind. ➋ Skip the anecdotes. Or jokes or showing off. ➌ Stick to the one-sentence limit. Now write it. ➍ Don’t repeat the tease verbatim. (If you used one.) ➎ Hack off the adverbs, weak words, extraneous words. Is it direct, succinct, clear? ➏ Now ask yourself: If th
... See moreJim VandeHei, Mike Allen, • Smart Brevity
Harry Dry’s Rules for Copywriting
formatting and terminology corrected by me for consistency and because I could not help myself. Originally captured from this podcast episode.
1. A great sentence is a good sentence made shorter.
2. Writing great copy begins with having something to say in the first place.
3. Copy is like food: how it looks matters.
4.
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