The Currency of Information: What Kind of Asset Is Data? (Part Two)
The key factors for DAM are that the asset has some value throughout its lifetime and that someone wants to use or reuse the asset. A
Theresa Regli • Digital and Marketing Asset Management
“[T]he fate of information in the typically American world is to become something which can be bought or sold”; most people, he observed, “cannot conceive of a piece of information without an owner.”
John Brockman • Possible Minds: Twenty-Five Ways of Looking at AI
oriented to issues of data management and governance and system reliability.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
Several factors influence the information’s value;
Margaret Saponaro • Collection Management Basics (Library and Information Science Text Series)
But big data are big nothings unless you have the tools to process and yield actionable insights for your business.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
