The Curiosity Muscle: How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth

blind spots are not weaknesses that you already know about, they are things you think you are doing well that are actually frustrating customers. These

remember that curiosity is a muscle, you have to be willing to endure some discomfort in order to really build it. It’s hard work to maintain that beginner mindset.

pay for what we were offering, but finding out what else we could offer to address those tension points, the frustrations they had with their current limitations.”

Price is rarely THE problem. When people complain about prices it just means they don’t think they are getting their money’s worth

She toweled the one small bead of sweat off her face and continued. “The new management team was just not curious enough about the customers they inherited. They just assumed they were buying the customers when they bought the company. They thought they were really smart. Smart enough to know what people wanted, what they needed, but the thing is,

“You’re not listening because you’re addicted to being right. You didn’t fly around to be curious and understand your customers, you flew around hoping to prove what you suspected to be true. It’s not your fault, it’s primal. The more successful a person becomes, the more addicted they get to being right.

This low-hanging fruit of innovation exists in every company. That’s why the companies who have figured out how to institutionalize curiosity seem to never stop growing

The best way to prove the value of an idea, John, is to conduct some small experiments to dramatically reduce the risk

“You want Roland to be thinking of the opportunity, not the risk, and the best way to do that is to make small bets that pay off