The Culture Code
CULTURE: from the Latin cultus, which means care.
Daniel Coyle • The Culture Code
Belonging cues possess three basic qualities: Energy: They invest in the exchange that is occurring Individualization: They treat the person as unique and valued
Daniel Coyle • The Culture Code
Culture is a set of living relationships working toward a shared goal. It’s not something you are. It’s something you do.
Daniel Coyle • The Culture Code
Future orientation: They signal the relationship will continue These cues add up to