The Cult of Creativity: A Surprisingly Recent History

Here is where culture enters the picture. I mean“culture” in its anthropological rather than artisticsense. What values and practices can hold people to-gether as the institutions in which they live fragment? My generation suffered from a want of imagination inanswering this question, in advancing the virtues ofsmall-scale community. Co

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We’ve been taught to relegate creativity to marketing departments or brainstorming sessions, treating it like a mood rather than a muscle. And in the uncertain terrain of today’s economy, survival isn’t about efficiency — it’s about adaptability. Creativity is what allows cultures to bend instead of break, to reconfigure themselves when the old str... See more