The Crossroads of Should and Must | by Elle Luna | Medium

“Follow your bliss and doors will open where there were no doors before,” modern philosopher Joseph Campbell wrote.

Back at Mailbox, it was 8 a.m. on Thursday, February 7, 2013 when we popped the first bottle of champagne. There were 13 of us, and we were all wide-eyed, staring at our monitors, watching as nine months of work on the iPhone app was released into the world. As I looked around at the incredible people in that room, and watched the live ticker grow ... See more

The harder road, trickier, and more sustainable, is to make shifts every day within our existing reality. To integrate, not obliterate. For Sheryl Sandberg, Lean In was a tiny yet growing piece of her heart for years until it exploded into the world — all the while she was still running one of the world’s biggest companies and raising two children.... See more

Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self. It’s our instincts, our cravings and longings, the things and places and ideas we burn for, the intuition that swells up from somewhere deep inside of us. Must is what happens when we stop conforming to other people’s ideals and start connect... See more