The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled... See more
But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.
The creator economy isn’t just booming. It’s the new American Dream. In 2025, creator platforms like YouTube, TikTok and LinkedIn are projected to surpass traditional media in ad revenue for the first time. Brands and platforms continue to adapt. American Eagle’s new affiliate program invites both established and... See more