We’re beginning to see individual creators bundling together (e.g. the everything bundle), and there are examples of companies that are at least partially audience-funded (e.g. are.na’s investment campaign).

The creator economy is now a multi-billion-pound sector, with estimates placing its value at over £200 billion in 2025.

But while the early years rewarded relatability, mass appeal, and a good editing style, we’re now entering a phase where value creation looks very different. The creators gaining traction now are the ones who deliver something... See more