📺 the creator economy in 2030 and the growth of viewer-funded businesses

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be implemen... See more

" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more

In the creator economy, we’re seeing a reinvention of media in a way that has never been done before. Media is no longer exclusive to well funded publications and production studios. Instead, the power is in the hands of individuals who are inherently strong community builders.

In the end, the creator economy is an attention economy. At its core, the way you succeed as a creator is by maximizing eyeballs on your content. Then you trade that attention for money and try to optimize that conversion, either through ad revenue, integrated sponsorships, or investing that audience on another channel like our hypothetical VC firm... See more

Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a “creator industrial complex.” Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create som... See more

today, the creator economy model mostly consists of a one-way financial relationship: audiences either support their favorite creators directly or creators monetize their followings using sponsorship from brands.