The Rise of the Creator Economy

In the end, the creator economy is an attention economy. At its core, the way you succeed as a creator is by maximizing eyeballs on your content. Then you trade that attention for money and try to optimize that conversion, either through ad revenue, integrated sponsorships, or investing that audience on another channel like our hypothetical VC firm... See more

Still, many creators may look elsewhere to monetize their content through memberships, one-time payments, or merch sales. Some say services like Patreon or Cameo give creators more control and independence. “I’m always wary of putting all your eggs in one basket,” says Weinstein of Underscore Talent.